Who is going to your website? What exactly are they looking for?
Are they finding it? What is missing?
These are some of the questions that can be answered with the Analytics Deep Dive Report.
In terms of your web presence, have you ever wondered…
- Who is visiting my website?
- What exactly are they looking for?
- Are they finding it?
- What is missing?
These are some of the questions that can easily be answered by harnessing the data in Google Analytics. However, this information can be overwhelmingly detailed and complex.
I have created this product to help you properly utilize that knowledge.
To compile the report, I will firstly combine your Google Analytics data from the past year (or at least several months’ worth) with the data in the Google Search Console to establish what people were searching for when they landed on your site.
Specifically, this would include their exact search terms, which pages they arrived on, and their further browsing activity on your site.
I will then analyze this information to establish whether your current website goals are being met.
Included in the Analytics Deep Dive Report, I will provide detailed steps that will improve the quality of visitors to your site. This may include writing some new content, a new or improved site structure/layout, or other marketing efforts.
Better quality visitors are more likely to be converted into customers!